究匠天然消味劑零售版│包裝設計

來自日本，以活性微生物為主體的消味產品，整體包裝規劃以三個概念為主軸，一是以「純淨天然」來傳達產品訴求，二是用「溫暖手感」來隱喻活性微生物的主要成份，第三再以「日系血統」來統合視覺感受。 KYUU SHOU Deodorant Retail Packaging Design Originally from Japan, active microorganisms is the key feature of the odor elimination products. The overall packaging design incorporates three core concepts: firstly, using “purity and naturalness” to convey the product essence, secondly, through the concept of “warm touch” to metaphorically represents the active microorganisms feature, at last, with the “Japanese origin” element to integrate and achieve a cohesive visual experience.

包裝設計從陪同客戶選擇瓶子開始

所有的設計都呼應著產品的基本訴求「天然、純淨、無添加」，為了傳達純淨的感覺，連瓶身兩側的商品標示及注意事項，都經過精細的編排調整及角度計算，希望在全透的瓶子正面看不到其他任何附加的資訊或圖案。

Packaging design begins with assisting clients to choose the bottleThe design resonates with the product's fundamental appeal of "natural, pure, and additive-free." To convey a sense of purity, the layouts of the product label and instruction on both sides of the bottle have undergone meticulous adjustments and angle calculations. The aim is for no additional information or graphics to be visible from the front of the transparent bottle.

包裝設計過程

我們通過手工割盒試做及電腦效果圖模擬，從最基礎的盒型溝通、結構設計一直到包裝的視覺設計，不斷的試錯檢討，以求取最具效益的設計成果。

Packaging Design Process
Starting from the fundamental box shape and structure to the visual design of the package, we manually cut box prototypes and use computer-generated visual simulations to continuously iterate and review the design, aiming to achieve the most effective and efficient design outcome.