


動態識別設計
麥卡貝識別標誌採用動態識別的設計手法,除了標誌基本造型不變之外,可依節目個性或頻道屬性的不同,變化色彩、圖像或排列組合設計,在相同的基礎識別上展現出不同節目頻道的調性。
Dynamic Identity Design
The Camerabay logo adopts a dynamic identity design approach, where the basic logo shape remains unchanged. However, it allows for variations in color, imagery, or arrangement design based on the individuality of programs or the characteristics of different channels. This showcases different tones and styles for various program channels while maintaining the same foundational identity.
The Camerabay logo adopts a dynamic identity design approach, where the basic logo shape remains unchanged. However, it allows for variations in color, imagery, or arrangement design based on the individuality of programs or the characteristics of different channels. This showcases different tones and styles for various program channels while maintaining the same foundational identity.




麥卡貝總部入口形象
麥卡貝總部入口招牌設計與品牌動態識別的概念相同,透明的部分可以依據節日或需求,放滿各種裝飾品,例如:紅包袋、氣球、絨毛娃娃等。
Camerabay.tv Headquarters Entrance Image
Camerabay.tv Headquarters Entrance Sign design follows the same concept as the brand's dynamic identity. The transparent part can be filled with various decorations based on holidays or needs, such as red envelopes, balloons, plush toys, etc.
Camerabay.tv Headquarters Entrance Sign design follows the same concept as the brand's dynamic identity. The transparent part can be filled with various decorations based on holidays or needs, such as red envelopes, balloons, plush toys, etc.




Project Task: Logo Design, Brand & Visual Identity Design
Client: Camerabay.tv
Planner: Sonya Chang
CD & AD: Sam Lin, Sonya Chang
Design: LCHD STUDIO
Client: Camerabay.tv
Planner: Sonya Chang
CD & AD: Sam Lin, Sonya Chang
Design: LCHD STUDIO
專案內容:標誌設計、品牌與識別設計
客戶:麥卡貝網路電視
企劃:張明蓉
創意及美術指導:林稚翔、張明蓉
設計:集翔設計顧問
客戶:麥卡貝網路電視
企劃:張明蓉
創意及美術指導:林稚翔、張明蓉
設計:集翔設計顧問