麥卡貝網路電視│品牌設計

麥卡貝網路電視成立初期以直播自製遊戲節目為主，擁有廣大的收視族群。麥卡貝將願景定向更大的目標，預期未來將提供更多元的頻道及全新的生活潮流節目來滿足收視族群，新的品牌形象更有彈性因應未來的頻道發展。 Camerabay.tv Brand & Visual Identity Design Initially, Camerabay Internet TV focused on producing live streaming gaming programs, attracting a large viewer base. However, Camerabay has now set its sights on bigger goals, aiming to offer a more diverse range of channels and lifestyle trend programs to cater to the needs of its viewers. The new brand image will be more flexible to adapt to the future development of channels.

動態識別設計

麥卡貝識別標誌採用動態識別的設計手法，除了標誌基本造型不變之外，可依節目個性或頻道屬性的不同，變化色彩、圖像或排列組合設計，在相同的基礎識別上展現出不同節目頻道的調性。

Dynamic Identity Design
The Camerabay logo adopts a dynamic identity design approach, where the basic logo shape remains unchanged. However, it allows for variations in color, imagery, or arrangement design based on the individuality of programs or the characteristics of different channels. This showcases different tones and styles for various program channels while maintaining the same foundational identity.

麥卡貝總部入口形象

麥卡貝總部入口招牌設計與品牌動態識別的概念相同，透明的部分可以依據節日或需求，放滿各種裝飾品，例如：紅包袋、氣球、絨毛娃娃等。

Camerabay.tv Headquarters Entrance Image
Camerabay.tv Headquarters Entrance Sign design follows the same concept as the brand's dynamic identity. The transparent part can be filled with various decorations based on holidays or needs, such as red envelopes, balloons, plush toys, etc.